I helped with the WA State Department of Health’s COVID-19 Response integrated marketing campaigns that aimed to prevent spread of COVID-19 and increase vaccine uptake through using research-backed social marketing principles and methods to promote preventative behaviors and raise awareness. I contributed content creation, social media managing and monitoring, media outreach, community management, messaging, copywriting and editing, blog writing, and webinar support. Campaign efforts achieved a 74% statewide vaccination rate (one of the highest in the country) along with multiple regional and national awards.

Awards

Vaccinate WA

Ready for Summer

Stay Home

WA Notify

Spread the Facts