Balomania is a documentary about the underground culture of Brazilian artists who design, create and launch hot air balloons in Brazil. Known as baloeiros, the balloon artists live in complete secrecy only showing signs of existence when their giant balloons fly between the Brazilian high-rises or crash into society below. Considered artists before balloon-making was criminalized in 1998, they are now deemed criminals and punished with up to three years of prison. And yet the balloon culture has carried on despite the persecution and risks.

I worked with the film maker and production team to craft messaging, taglines, key points and copy for promotional content in digital and print form, manage the film’s social media account, created social media content, and design graphics. I also helped with PR efforts through earned media, outreach, and media training.